Posted by Shari-Lynn Sare on Apr 15, 2025 1:00:00 AM
Value-added distributor to deliver Nureva® audio systems to the Mexican market
Calgary, Alberta --- April 15, 2025 --- Nureva Inc., an innovator in advanced audio conferencing solutions, announces the expansion of its distribution agreement with Seytech into Mexico. Seytech — already a successful distributor of Nureva’s innovative audio conferencing products in Argentina, Chile, Peru and Uruguay — will now introduce them to the Mexican market.
The demand in Mexico for reliable and easy-to-scale audio conferencing solutions is rapidly increasing, driven by the widespread adoption of hybrid and remote work models. This trend highlights an immediate need for effective, high-quality audio conferencing products in corporate environments. According to a recent Mexico Business News article citing projections by International Data Corporation (IDC), Mexico’s overall IT sector is expected to grow by 6 percent annually through 2027. Seytech is well positioned to meet this growing demand by offering Nureva’s full suite of audio solutions, powered by the company’s patented Microphone Mist™ technology, which fills meeting spaces with thousands of virtual microphones to deliver full-room audio coverage, ensuring every participant is heard clearly, regardless of their location within the space.
Nureva continues to expand its global reach, with recent Latin American deployments including Nestlé Perú, Unilever Argentina and Banco de Chile. The expansion of the distribution agreement with Seytech provides Mexican organizations with easy access to Nureva’s powerful yet simple audio solutions for their meeting and learning spaces. Nureva’s HDL pro series systems, fully certified for use in larger Microsoft Teams Rooms and Zoom Rooms, offer pro AV performance without the costs and complexities of traditional solutions — making them easy to deploy and manage at scale.
“At Seytech, we have identified a significant opportunity for Nureva in the Mexican market, where the demand for high-quality, easy-to-implement audio conferencing solutions continues to expand,” said Alejandro Gutiérrez, commercial director for Mexico, Peru and Central America at Seytech Latin America. “Our strategic approach involves closely supporting our clients, deeply understanding their specific needs and providing tailored solutions. Backed by over 20 years of experience, we have full confidence in the potential of Nureva’s innovative technology to meet the unique demands of our clients in Mexico.”
“Nureva’s technology simplifies what has traditionally been difficult to achieve in audio conferencing — delivering premium, reliable audio with an easy setup and management,” added Humberto Guarín, sales manager at Seytech Mexico. “Our strategic partners and integrators in Mexico greatly value the exceptional audio quality provided by Nureva’s Microphone Mist technology.”
“Seytech’s deep market knowledge and commitment to providing exceptional solutions and support make them the ideal distributor to meet Mexico’s growing demand for simple, scalable and powerful audio conferencing systems,” said Nancy Knowlton, Nureva’s CEO. “Seytech has already proven success in expanding the adoption of Nureva audio systems in multiple countries across Latin America.”
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About Seytech
Seytech is a wholesale technology distributor specializing in audiovisual and collaboration technologies. With a presence in Argentina, Chile, Peru, Uruguay and Mexico, Seytech focuses on building strategic partnerships, offering high-quality, tailored solutions to its clients. For more information, visit Seytech’s website and follow the company on LinkedIn and Instagram.
About Nureva
Nureva Inc. is a technology-rich private company that makes it refreshingly easy for IT teams to equip meeting and learning spaces with great audio. Every Nureva system is powered by the company’s patented Microphone Mist technology, which fills rooms with thousands of virtual microphones so voices are picked up everywhere, no matter where people sit, move or face. The technology also features continuous autocalibration, noise reduction, position-based gain control and simultaneous processing, providing remote participants with a clear, reliable listening experience. Nureva’s award-winning product line offers a variety of solutions that include the HDL310 and HDL410 audio conferencing systems, which deliver pro AV performance in large and extra-large rooms without the cost and complexity associated with traditional pro AV solutions. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.
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